‘Only dumb data execs think they can escape GDPR’

EU buildingFor an industry which prides itself on being smarter than most, many data professionals stand accused of being decidedly dumb if think that they will no longer be affected by the EU’s General Data Protection Regulation (GDPR), post Brexit, according to one data expert.
GDPR, which is due to come into force in 2018, means that any business which stores, transmits or processes personal information has a duty of care to ensure this sensitive information is secure and safe.
“Although it’s very early days, there are some misconceptions around the impact of Brexit on the many thousands of organisations responsible for storing and managing sensitive personal data,” said John Cassidy, vice-president of EMEA at Ground Labs.
Prior to Brexit, the GDPR was gaining momentum in the UK as a government-driven regulation that businesses must comply with or face substantial penalties in the event of personal information being lost or stolen.
“We have discussed the issue with a number of UK businesses that believe that now Britain is leaving the EU then the requirements of GDPR will somehow be overridden. This is entirely unfounded as the risks of ignoring the new global data regulations will remain.”
One critical area is in terms of customer retention. UK companies with customers within the EU will need to ensure that they are GDPR compliant if they want to continue trading with those customers.
“One common misconception is that the GDPR applies to companies within Europe, but it’s actually designed to protect European consumers. This means that if you are handling even one European customer’s personal information, you are tasked to handle his information in line with the GDPR, or face the consequences.”
Furthermore, as uncertainty over the economic implications of Brexit are likely to continue until a trading agreement has been established, ensuring full GDPR compliance could now be more complicated than before the EU vote. There is also a potential grey area over the applicability of GDPR for UK businesses dealing with EU citizens based within the UK.
Cassidy added: “There is some evidence to suggest that for UK organisations, the timetable for compliance has moved forward. By leaving the EU, the demonstration of compliance could be a longer, more involved procedure for those companies affected.”
“At the recent London event, a representative from the ICO discussed the fines that will go to the exchequer via the treasury. “This will absolutely focus businesses to ensure they are prepared for GDPR – or its British doppelganger.”
The ICO has also made statements to indicate that once the UK leaves the EU, it is likely to introduce new regulations that would be similar in scope to those laid out by GDPR.
Cassidy added: “GDPR is not going away and Brexit is certainly not a green card for those wishing to avoid the reputational damage, financial losses and considerable fines associated with a security breach. These data regulations should not be seen as extra homework to be dodged, they are designed to prevent devastating data breaches that can cost millions and could lose you customers.”

Related stories
ICO commits to data law overhaul despite Brexit win
Third of businesses still feel unprepared for GDPR
7,000 data protection officers needed for UK firms
Marketers clueless about Brexit impact on data laws
Industry on alert as EU reviews online privacy laws

Print Friendly