Paddy Power has strengthened its fight against fraudulent accounts and underage players by hiring Callcredit Information Group to provide a tailored identity verification service for its online gaming consumers.
The scheme allows the company to check the identity of players signing up to its online betting site, both within the UK and internationally, in real-time, while maintaining high verification rates, reducing the costs and time involved in checking new players.
Callcredit’s system processes bulk files of player identification records provided by Paddy Power and gives a confident pass / fail decision, using data drawn from international sources (with data held for 130 countries) and UK records, including court judgements, insolvency data and the Electoral Register. The service is designed to work
Paddy Power customer security manager Andy Ryan said: “‘Know Your Customer’ has become increasingly important for both compliance and fraud detection purposes. We needed a solution that could deliver a worldwide approach to customer verification.
“When choosing a verification supplier to work with, we looked at four key areas: match rates, intelligence, support and cost. I’m pleased to say that Callcredit performed well in all four areas.
“We have improved our UK and international match rates. We received excellent support throughout the integration process and continue to receive professional support through our client manager. The pricing model suits our needs and the service shows great value for money.”
