An online ad which lured men in with the promise of a bigger manhood within just four months by using a pain free device called the “Jes-Extender” has been given a stiff rebuke by the ad watchdog after it ruled the company’s claims to be a cock and bull story.
It stated: “Clinically tested with excellent results, the Jes-Extender is a pain free treatment to enlarge your penis comfortably and easily… grow your penis by up to 24% from its original size… Increase your penis size by 1.1 inches over 4 months… This gives an additional 0.74 inches to the penis when flaccid…”
But one potential customer was not so convinced and rifled off a complaint to the Advertising Standards Authority, challenging whether the efficacy claims were misleading and could be substantiated.
The company behind the website, Comfort Click, provided a range of materials, such as promotional brochures, an explanation on how the product worked, trial summaries, references to studies and physician testimonials which they said supported the claims made for the product.
However, this was far from convincing for the ASA, which said: “Given the nature of the claim we required Jes Extender to submit full studies to assess whether the claim could be substantiated. We did not consider these to be sufficient evidence alone to support the claims.”
Ruling that the claims were misleading and had not been substantiated, the watchdog banned the ad from appearing again in its current form and warned Comfort Click not to make efficacy claims for its product in the absence of adequate substantiation.
