Amaze One, the direct marketing agency joint venture between St Ives Group-owned Occam and Amaze, is continuing to beef up its senior team with the appointment of a new head of CRM.
Helen Bowling joins from Capillary Technologies, a CRM tech start-up where she was project manager on accounts such as Marks & Spencer. She was involved in campaigns that were shortlisted for the Customer Insight Project of the Year at the BT Retail Week Awards.
Reporting to director of planning and CRM communications Sarah Hooper, Bowling will be responsible for shaping the direction of the company’s CRM vision, as well as heading the customer targeting team. She will also be involved with campaign delivery across all Amaze One clients.
Bowling brings to the role a wealth of experience in customer acquisition and retention. Having started her career in local government, she switched into the IT industry working in customer-facing roles at Flair 4, BrightPearl and Firmstep before taking on the role at Capillary last April.
Amaze One managing director Neil Evans said: “Since our launch in January, Amaze One has gone from strength to strength, and bringing Helen on board reflects this success. It’s a credit to the team as a whole that we now have a dedicated head of CRM communications who will ensure we maintain the high level of communications excellence that our clients have become accustomed to.”
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