Animal-rights campaign group Peta has defended a sexually graphic poster campaign – designed to highlight the dangers of dairy products – despite the fact it appeared to show a woman covered in sperm.
The poster, which carried the line “some bodily fluids are bad for you”, was described by the charity as a “cheeky”.
However, it was ripped down within hours following complaints by Notts County Football Club, whose ground is just behind the poster site.
Notts County commercial director Damian Irvine told Nottingham Post: “Once the content of this advert was identified, we informed advertising company Space Outdoors, who agreed the content was not in keeping with our community and family focused values.
“The agency committed immediately and proactively to change the advert. Families coming along to Meadow Lane for our blockbuster Christmas matches against Swindon Town on December 13 and against MK Dons on Boxing Day will not be subjected to the ads.”
Peta director Mimi Bekhechi said: “The billboard is a cheeky way to alert passers-by to the dangers of drinking cow’s milk.
“Dairy products wreak havoc on human health, and the dairy industry’s routine cruelty to cows, who are used as nothing more than milk machines, should persuade anyone not to swallow products made with cow’s milk.”
Unrepentant, the charity plans to put up another poster, asking “if you wouldn’t eat your dog, why eat a turkey?”, although exactly what image this will use is not known.
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