Electronics giant Philips has called a review of its direct marketing account as part of plans to ramp up activity across its consumer lifestyle division.
Incumbent agency WDMP, which has worked on the business for nearly five years, has said that it will not repitch for the account.
The review is being run through Oystercatchers, with the client’s senior CRM manager, Sandra Doyle, overseeing the pitch. An appointment should be made by the end of March.
Doyle commented: “As we are looking to step up CRM activation in the UK, we felt that now is the right time to review our CRM agency requirements.”
Philips is understood to be on a mission to build its business across three core divisions, personal care, domestic appliances and health and wellness products. The company, which gets royalties from the sale of every Blu-ray and DVD, set up the consumer lifestyle division in 2008.
WDMP’s most recent work for the brand was an integrated campaign for its skin rejuvenation system RéAura – the product with an £800 price tag – targeting highly affluent women.
The campaign centred on a Tumblr site, created by WDMP, which included user diaries and real-life trial results primarily made up of user generated content.
Direct mail focused on activating the audience with a personalised luxurious mailer including a booklet, ‘Introducing time travel for your complexion’.
Meanwhile, in the summer WDMP devised a viral campaign for Philips Bodygroom, which offered one young man the chance to be shaved by Playboy model turned TV presenter Kelly Brook. WDMP also created the web pages for male grooming on the Philips site.
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