Proximity strikes deal for customer engagement hub

andrew waddellProximity London is drafting in reinforcements to boost its customer engagement offering by signing a deal with tech firm Thunderhead, which has worked for clients as diverse as Aston Martin and easyHotel Group.
It is claimed that Thunderhead’s One engagement hub will enable the agency to offer an “industry-first” to its global clients, offering what it calls “customer engagement based on omnichannel experiences orchestrated in real-time using individual customer context”, although many other businesses also claim to provide this service.
The One platform uses machine learning and artificial intelligence to observe and understand real-time customer activity and journeys, and translate that insight into “intent”.
As you might have realised, the firm is big on jargon. It insists this “insight of intent drives in-the-moment intelligent decisioning, automating the orchestration of contextually relevant, real-time conversations and individualised experiences wherever and whenever a customer interacts with a brand”. Take that and party.
Proximity London’s clients include Dixons Carphone, ┼ákoda, Virgin Atlantic and Holidays, and TV Licensing. The agency’s chief operating officer Andrew Waddell (pictured) said: “At Proximity we’re constantly looking at ways to ensure we remain at the forefront of technological innovation. Our clients are looking to deliver seamless and creative experiences across all touchpoints that are unique to each individual. The One platform will make this a reality, enabling brands to intelligently use insight at scale to inform in-the-moment decisions that deliver the best outcomes for both customer and brand.”

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