Pru hands account to Perfect Storm

Pru hands account to Perfect StormBBD Perfect Storm – the London offshoot of Poole agency Bright Blue Day – has seen off Beattie McGuinness Bungay and Geronimo to land a major chunk of Prudential work, PruProtect.
The agency, set up last summer with former Publicis Chemistry managing director Jason Foo as chief executive, has been briefed to launch a new consumer-facing channel for the company’s insurance division. Previously the business sold its products through IFAs.
The agency has already commenced work with initial outdoor, press and online advertising using PruProtect’s brand ambassador, and Olympic-gold medallist, Jessica Ennis-Hill (pictured).
PruProtect head of marketing Kelly Thomas said: “PruProtect has a big ambition – to be the best life insurer in the UK and, in order to achieve this, we wanted the best creative agency. We wanted an agency that really listened to us, felt passionate about our proposition and was right for our brand. BBD Perfect Storm’s creative approach really demonstrated how our brand could disrupt the market and start to build a movement of consumers that demand more from their protection insurance.”
Foo added: “PruProtect has an incredibly innovative product and the brand has enormous further potential. We look forward to developing communications with them that disrupt and challenge the conventions of this category.”
Bright Blue Day was set up in 1961 as David Clark Advertising, then rebranded as The Design Group in 1970. It became Bright Blue Day in 2007 as part of plans to double in size. Since then, the agency, which offers design, advertising, direct marketing and digital, has set up offices in London and Glasgow.

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