Rapp Worldwide executive creative director Nick Platt has joined forces with the vice-president and creative director of the agency’s San Francisco office, Brendan Gately, to launch their own start-up, the Lola Agency, with offices in the UK and the States.
Platt has worked at Rapp for the past 14 years, the first six at the agency’s London office under then ECD Ian Haworth. Two years after Haworth became global chief creative officer, Platt moved with him to the US and has been ECD at Rapp Worldwide, based in its Los Angeles office, for the past 9 years. Haworth quit in 2015.
During this time, Platt has created both digital and analog campaigns for clients as diverse as Barclays Bank, Toyota, Nescafe, Bank of America and Mattel.
His work and the work of his teams has been honored by all the major global advertising awards, including Cannes, New York Festivals and D&AD.
Prior to Rapp, Platt worked at a number of London agencies, including his own agency, Alphabet, and at Saatchi & Saatchi, TBWA/GGT, Barraclough Hall (now Proximity) and DP&A.
Meanwhile, Gately, joined Rapp in LA in July 2015 and has overseen all creative, leading and managing creative department staff. He also served on agency leadership team and North American Executive Creative Director committee.
Prior to Rapp, Gately worked in senior creative roles at Ogilvy & Mather, Euro RSCG, and Publicis-owned Williams-Labadie, on accounts including eBay, Hewlett Packard Enterprise, Scrubbing Bubbles and Milk-Bone.
The Lola Agency’s mantra is: “We take what data, insight and intuition tell us, and through the power of words, pictures and pixels, we turn them into experiences that make people feel things, say things and do things – lovely things. Nothing more nothing less. Simple.”
The agency already has over a dozen staff and has bagged a number of clients, including Cycle Gear, The Weinstein Comapny, Lazy Dog and DAOU Vineyards and Winery.