Rapp nets £35m Intel rival brief

Rapp has scooped the £35m integrated marketing account of Intel’s main rival – Advanced Micro Devices – after beating OgilvyOne and GyroHSR in a final pitch.
The agency will become AMD’s lead agency for Europe, Middle East and Africa, across advertising, media planning and buying. It will also manage a network of production agencies to run campaigns.
Papp will be responsible for developing and producing offline and online marketing programs for AMD’s EMEA consumer, commercial and component channels.
Marco Scognamiglio, chief executive of Rapp, said: “We have a real passion for working with innovative technology companies and so adding AMD to our client list is a fantastic achievement and we look forward to forging a highly successful, mutually beneficial, partnership.”
The US giant is based in Sunnyvale, California, and develops computer processors and related technologies for commercial and consumer markets.
Its main products include microprocessors, motherboard chipsets, embedded processors and graphics processors for servers, workstations and personal computers.
The company recently released a new AMD Fusion Family of Accelerated Processing Units (APUs), which make PCs work faster when running popular software from the likes of Adobe, Electronic Arts and Microsoft.

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