Rosetta Stone in Christmas push

Home-learning language software specialist Rosetta Stone is expanding into new media channels in time for Christmas with a pan-European outdoor and digital marketing campaign.
The push, by agency MBA, is designed to encourage consumers to purchase Rosetta Stone as a present this Christmas. The ads communicate how the gift of language can transform a person by using the strapline ‘Let her unwrap a new her. Give the gift of language’.
The creative execution will be running throughout the next five weeks in national press ads, and tube card panels. Digital banners will be launched in the UK and Germany next week.
MBA managing partner James Middlehurst said: “Having been newly appointed, we were tasked by Rosetta Stone to develop a campaign platform that captured the spirit of giving a loved one a foreign language as a Christmas present.
“We have executed a creative strategy that celebrates how learning a new language unleashes a confidence and a new side to a person that has previously been hidden.
“The pre-Christmas period is saturated with promotional activity and we believe we have developed a creative for Rosetta Stone that will deliver the cut-through needed to inspire a broad consumer audience, from business travellers right through to travelling enthusiasts.”
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