Tullo Marshall Warren has made three key appointments, boosting its planning and social media teams, as part of its new proposition aimed at encouraging consumers to actively participate with brands.
Chris Buckley takes up the new role of director of social engagement. He joins from social brand agency Headstream, where he held the position of head of agency, overseeing social brand strategy for accounts including the BBC and Aviva Health. Prior to this, Buckley was group head of planning and a member of the board at Headstream’s parent company Lawton Communications.
At TMW, Buckley will be responsible for delivering industry leading social engagement strategies across the agency’s clients, including Unilever’s Lynx and Diageo’s Guinness and Pimm’s brands. He will report directly to TMW’s managing director Chris Freeland.
Jonathan Stirling joins as planning director. His experience includes consultancy for AKQA and Loewy Group, as well as roles as head of insight at The Independent and director of strategy and marketing at the Evening Standard.
Mike Phillips joins as a planner from Jam, the social media arm of Engine. Both Stirling and Phillips will work across the agency’s roster of clients including Diageo and Unilever brands. They will report to TMW’s director of strategy Kate Wheaton, who was appointed earlier this year and has since been promoted to the agency’s executive board.
Managing director Freeland said: “As an agency, we find ourselves at a really exciting point in our development. Our strategic offering is going from strength to strength, recently marked by our first IPA effectiveness award for our Lynx campaigns. We are really lucky to have Chris, Jonathan and Mike on board. Their expertise in developing and executing successful multi-channel strategies and campaigns are second to none and with their help, we hope to take our offering to the next level.”
