Shop Direct hails Facebook ads

Shop Direct hails Facebook adsShop Direct, the company behind Littlewoods,, ISME and K&Co, has achieved what many businesses crave by using data gathered on Facebook to more than double its sales.
The UK retailer, with annual sales of £1.7bn, used myThings’ retargeting solution on Facebook Exchange to deliver enhanced personalisation across the social channel through a real-time bidding mechanism.
The myThings’ FBX campaign created highly relevant Facebook ads in real-time to drive repeat purchases of existing customers and, even more crucially, a large volume of new sales – a key metric for the retailer.
By leveraging Shop Direct’s data held on its CRM system, myThings was informed in real-time whether a Facebook user was a new or existing customer of Shop Direct and was able to optimise accordingly.
The campaing resulted in a 250% increase in the number of first-time sales by using Shop Direct’s own data and 35% increase in the ratio between first-time sales of new customers and incremental sales generated by existing customers.
Shop Direct head of digital Chris Howard said: “myThings’ advanced programmatic ad technology enabled Shop Direct to truly personalise communication with our audience on Facebook – delivering exceptional performance.”

Related stories
QVC and Shop Direct join fraud war
Very unveils kids’ autumn range
Very pushes ‘Love your Wardrobe’
Indicia walks off with DMA grand prix

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact If you are an existing user, please log in. If you have forgotten your log-in details please email to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field