Fuel partner Simon Gray has quit the Engine-owned data agency to join CACI as a principal consultant.
Gray, who was also a mentor on Engine’s Futures Development programme and is deputy chair of the DMA Agencies Council, joined Fuel in June 2014 from the Gig at DST (now DST Applied Analytics), where he was head of new business.
He has also worked at Hanover House Publishing, Incentivated, Pims Enterprises, DG3 and Cross Media.
At CACI, Gray will lead the company’s telecoms and media consultancy division, working with clients across the full CACI product and solution suite.
Founded in 1962, US-owned CACI launched in the UK in the Eighties as a customer data and profiling specialist.
However, it has maintained a low profile in the press in recent years compared to its main rivals, which include the likes of Experian, Acxiom, Callcredit and Equifax, mainly due to its controversial work in helping both UK and US intelligence services.
CACI was contracted to evaluate the Irish Census in 2011, triggering a boycott by some members of the public because of the firm’s involvement in Abu Ghraib prison in Iraq. But the UK marketing division did pick up a huge slice of Post Office work in 2014; it also provides population and demographic data to clients, agencies and market research firms through its contract with the ad industry’s Joint Industry Committee for Population Standards (Jicpops).
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