CACI has strengthened its relationship with the marketing and advertising industry by signing an exclusive deal to provide population and demographic data to clients, agencies and market research firms.
The company has been working with the Joint Industry Committee for Population Standards (Jicpops) for nearly two decades but has now been appointed sole data provider.
It will provide advertisers and market researchers across all media sectors – including online, press, broadcast, radio and outdoor – with a definitive set of demographic and household estimations.
Industry bodies which rely on the information include the IPA (pictured), the Market Research Society, the National Readership Survey, ISBA, JICREG, BARB, Rajar, Route and the UK Online Measurement Company.
Jicpops executive chairman Roger Holland said: “CACI has been our trusted partner for almost two decades. They have proved time and again that they set the standard for providing UK population statistics. This is why we have now selected them as our exclusive data partner. We will continue to enable standardised market research in the UK and an invaluable resource for the British media and marketing industries.”
