Havas Helia nabs Peperami digital

Havas Helia, the agency which recently rebranded from Havas EHS, has scooped the pan-European digital account – including a major data project – for the Peperami brand, following a competitive pitch.
The brand was recently bought by US company Jack Link’s, having previously been owned by Unilever.
As part of the work, Helia has been tasked with building a new UK website for the brand and driving social engagement. In addition, it will develop the Dutch, Belgian and German sites to line up with Bifi branding, the European equivalent of Peperami.
The agency will also bring its digital and data offering to bear by building what it describes as a “comprehensive data ecosystem”. This will enable Jack Link’s to capture and better understand its consumers’ data and shape future activity with this valuable insight.
Helia will be working with Peperami’s strategic lead agency, BSUR in Amsterdam, to help deliver the work.
Havas Helia managing director David Williams said: “This is a real chance for us as an agency to show off our best-in-class data and digital credentials. It is very exciting to be working on a brand with such a large European presence as it underlines Havas helia’s commitment to globally focused work.”
Pavan Chandra at Jack Link’s said: “I was impressed by the creativity and insight that Havas helia brought to the pitch process. Their ideas on building our consumers’ data into our everyday activity really won me over. I have no doubt that we will see fantastic results from the agency’s work.”