Havas has scrapped the EHS brand – bringing the curtain down on one of the most recognised agency names in the UK – and is relaunching it as a global network Havas Helia, led by UK chief executive Tash Whitmey.
The new entity, which will also include the US agency Havas Discovery, will combine all the group’s direct and data businesses and have eight offices around the world – including London, Chicago, New York, and Shanghai – and plans to expand to Sydney, Singapore, Sao Paulo and Cape Town later this year.
The Helia group will start with a combined data-related revenue of over $70m, more than 200 data experts, 700 staff, and a client roster that includes Unilever, EasyJet, IBM, Diageo, Sony PlayStation, Liberty Mutual, and Dish.
Described as a “global network that will redefine the face of data as it relates to creative and digital”, Havas says it reflects its belief that data is at the core of its continued growth.
Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, said: “At Havas, we believe that we must lead with innovation, agility, and speed. With this new entity, our strong expertise in data, digital, and creative will be effectively rolled out across the globe.”
Led by Whitmey as group chief executive, Havas EHS Group chief operating officer Matt Fanshawe will be group COO and Havas Worldwide Chicago president Paul Marobella will be group president. They will be supported by dedicated leads in each office.
Originally launched in 1986 by David Evans, Terry Hunt and Ken Scott, EHS has been the stamping ground for many of the industry’s finest and survived two financial crises in the early years, amid accusations of lavish spending by some chiefs.
As chairman, Hunt rescued the business twice and spearheaded it for nearly 25 years, overseeing the merger with Brann in 2002 to create EHS Brann. The agency subsequently went through a number of guises, including EHS Realtime, EHS 4D and most recently Havas EHS but the original name had always remained.
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