Medialab has restructured its top team, hired charity specialist and former Target Direct Marketing chief Stephen Pidgeon and beefed up its headcount on the back of a record 20% growth in turnover last year.
As part of the revamp, managing director Marcus Orme takes on the role of chief executive with immediate effect while directors Alex Kirk and Ben Ennis become joint MDs.
Pidgeon, who set up Target in 1993 and oversaw its rebrand to Tangible, has been appointed as a non-executive director. Having stepped down from Target in 2011, he is involved in a number of charity consultancies and is also Visiting Professor of Direct Response Fundraising at Plymouth University.
The agency’s growth, driven by the media planning division under the leadership of group planning director Will Davis, resulted in several key account wins including Macmillan Cancer Support, Post Office and The National Trust. It has also led to eight recent appointments, including James Taylor as senior account director.
Orme said: “The industry has seen a seismic change in the media landscape in recent years, with a move towards multi-channel, multi-device buyer behaviour. We have worked hard to ensure our capabilities and products reflect this change. Our media-neutral approach, built on a solid foundation of insight, analytics and measurement has helped us to create successful integrated campaigns and achieve our best ever year.
“Our client referral rate was 78% last year. This is something that we are very proud of and we hope this demonstrates our commitment to our clients and their campaigns.”
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