Tech rise fails to dent ‘old media’

Tech rise fails to dent old mediaThe latest Ofcom media study may make depressing reading for some – with six-year-olds now more tech-savvy than most people in their 40s – but it also exposes the danger of believing the world has gone digital crazy.
Take in everything you read and you may be forgiven for thinking that technology is king, with huge swathes of the population spending every waking hour glued to smartphones, tablet computers and the latest gadgets.
However, according to Ofcom, live TV and radio is still strongly resilient, despite the many alternative methods of consuming content on offer.
The average amount of time people spent watching TV each day – three hours and 52 minutes – was more than the combined time spent on mobile phones, landlines and the Internet.
The rise of digital formats has also not persuaded the vast majority of Brits to get ditch their physical media collections.
Some 84% of UK adults surveyed by Ofcom said they had a book collection and a similar number said they owned music CDs. Meanwhile, four out of every five said they had a DVD library – a figure that has stayed the same for nearly a decade.
There is even good news for Royal Mail – nearly a third of all adults questioned said they had sent a personal letter in the past month.
Perhaps unsurprisingly, the so-called “millennium generation” of 14 and 15 year olds are the most technology-savvy in the UK. Only 8% said they used email, while just 3% said they communicated using a landline phone.
But with few of them working, and limited spending power and influence many will be left wondering what all the fuss is about.

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1 Comment on "Tech rise fails to dent ‘old media’"

  1. Tech rise fails to dent ‘old media’ http://t.co/4iEEuoQlCM #digitalmarketing #directmarketing #advertising http://t.co/fNTrsDWilY

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