As supporters limber up for 2017 Race for Life events, Tesco is bigging up its partnership with Cancer Research UK by revealing it has raised more than £40m for the charity over the last 16 years, providing it with vital funds in its fight against the disease.
Over £20m of the total has been raised through Tesco’s sponsorship of Race for Life, Cancer Research UK’s biggest annual fundraising event. As flagship sponsor, Tesco is integrated into all elements of the event series and has generated income through staff fundraising initiatives, in-store events and CRM products.
Since the sponsorship began in 2002, nearly 300,000 Tesco colleagues have taken part in a Race for Life event.
As it embarks on a new health campaign to help colleagues and customers take steps to improve their health, Tesco will turn “pink” this weekend to support Race for Life. The event will see thousands of Tesco colleagues wear something pink in an effort to raise money for Cancer Research UK.
Volunteers from the charity will be invited into Tesco stores to fundraise, while in 200 F&F stores, customers will be able to donate clothing, shoes and accessories to Cancer Research UK to sell in its shops. In addition to this, throughout April, May and June, Tesco is aiming to raise over £350,000 through CRM products.
In 2012, Cancer Research UK was Tesco’s Charity of the Year and the supermarket raised over £12m, against a £10 million target, through staff fundraising, customer donations and suppliers. In addition to Race for Life and Charity of the Year, the £40m has also been achieved through stock generation campaigns for Cancer Research UK’s shops.
The money Tesco raises specifically funds research into the prevention of cancer.
Cancer Research UK executive director of philanthropy and partnerships Nick Gaynor said: “With Tesco’s support our scientists have been able to continue our work to look at how we can prevent people from getting cancer. We know that four out of ten cancers are linked to preventable causes and thanks to our partnership with Tesco, Cancer Research UK researchers and clinicians are making great progress and bringing forward the day when we will beat cancer.”
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