Top duo sign for Finastra as fintech ramps up marketing

finastraFinastra, one of the world’s leading fintech companies that can trace its roots back to 1875, has made a double appointment to its executive team, hiring its first chief marketing officer and chief customer officer as it ramps up its marketing operations.

Finastra was formed in 2017 when Vista Equity Partners combined bookbinder and printer turned technology firm D+H – establised in Canada in the 19th century – with software company Misys, creating a $2.1bn (£1.7bn) revenue fintech with 10,000 staff and a global HQ in London.

Neil Blagden joins Finastra from Vodafone UK, where as director of customer services, operations and digital he oversaw customer experience for 24 million UK customers across mobile, broadband and Internet of Things (IoT) services.

Prior to that, Blagden was director of CX and conduct at Direct Line Group, having joined as director of business services in 2012. In the early part of his career he also held consulting roles at Accenture, EY and PwC, working with clients across multiple sectors.

In Blagden’s new role, he ultimately takes responsibility for customer success – overseeing everything Finastra does to design, deliver and enable excellent experiences for its customers. He also joins the executive leadership team.

Blagden said: “I am passionate about customer experience, which has always been the key focus throughout my career, and I’m excited to bring my learnings to Finastra.

“The open innovation vision of the leadership team, and the value that the business places on ensuring the customer is at the heart of everything, is inspiring. I’m looking forward to accelerating that drive and deepening these relationships.”

Meanwhile, Margaret Franco joins as CMO from Dell Technologies, where she was EMEA senior vice president of marketing. During her 13-year spell at Dell, Franco held a number of executive global roles in North America, Europe and Asia. Prior to that she spent nine years at HP.

In her new role, Franco will take responsibility for leadership of the global marketing organisation, including corporate communications, brand, digital, solutions and field and partner marketing.

She said: “Finastra’s work towards an open future in financial services, combined with the acceleration of its open platform to connect the market, fuel innovation and create new levels of financial inclusion and opportunity, is visionary. I’m thrilled to be joining the company at this exciting time.”

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