Tree co-founder quits for Ogilvy

One of the co-founders of Tree, Matthew Bayfield, has quit to take up a senior role at OgilvyOne, two years after the insight consultancy was bought by Chime and six months after it linked up with DM shop VCCP me.
Bayfield joins OgilvyOne as the head of data practice across Europe, Africa and the Middle East.
He will oversee OgilvyOne’s data division, sit on the UK group board, and report to EMEA chief executive and UK chairman Annette King.
VCCP me client services director Matthew Conner joined OgilvyOne last year as a managing partner. He was the third member of the senior management team to exit following the rebrand from Stephens Francis Whitson.
Bayfield co-founded Tree with Steve Mattey in June 2001, initially as a joint venture with AIS London. The agency was bought by marketing group Cagney in 2008, then spearheaded by former adman Paul Simons.
When Simons was ousted, Mattey took over as chief executive of the group (now Cubo), leaving the day-to-day running of Tree to Mayfield.
The agency was bought by Chime in January 2010 and formed a strategic partnership with VCCP me in April last year. Mattey remains chief executive of Tree, which also has its own client base.
In addition, OgilvyOne has hired Pete Atherton from Inferno and Alan Makepeace from Table19, Both join as business partners on the global BlackRock and Philips accounts respectively.

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Conner exits VCCP me for Ogilvy
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