Tribal Worldwide London has made a raft of promotions to the agency’s leadership team following strong growth and a restructure of its business model, designed to take on consultancies.
Dubbed “total experience”, the overhaul saw the digital agency split into the six core disciplines of business consulting; data science; customer experience; total engineering; creative and social; and innovation.
Following the shake-up, Alex Ringhofer, who has led the Volkswagen Passenger Cars account for the last two and a half years, has been promoted from business director to associate managing partner. His new role expands to include all the agency’s Volkswagen Group accounts (Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Seat and Škoda).
He will also take responsibility for tackling major upcoming challenges affecting the automotive industry, including the introduction of ecommerce and electrification.
Meanwhile, Baydr Yadallee has been promoted from business partner to the role of head of account management. He joined Tribal in 2017 from consultancy Hi Mum! Said Dad and will be responsible for the overall strategic management of retained and project accounts, while also continuing to grow the account management team and develop the business pipeline – following recent wins such as J&J, Disney and Biogen.
Finally, Gordon Fisher has also been promoted from business partner to the role of head of operations. He has been at Tribal for seven years, working across most major clients. In his new role, Fisher will work alongside chief executive Tom Roberts to drive business performance. He will also continue to lead the Škoda account which Tribal won earlier in 2018.
Roberts said: “These promotions are a reflection of the success we’ve had in delivering ‘total experience’ for both our long-standing clients and the new clients we have won over the last 12 months. We’re delighted to be rewarding Gordon, Baydr and Alex for their commitment and their contribution to evolving the agency and preparing us for continued success in the future.”
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