The Strategic Mailing Partnership, the industry group set up to promote direct mail and build closer ties between mailing houses, Royal Mail and private postal operators, has appointed three new members to its board including its first ever Scotland-based industry expert.
Isla Munro, who was appointed managing director of Edinburgh-based The Dragonfly Agency in May, brings more than 15 years’ experience of marketing, commercial insight and new business conversion to the SMP board, as well as an intrinsic understanding of mail; Dragonfly issued over 40.5 million items via Royal Mail last year alone.
Munro said: “I believe in mail, I believe in post. There is something exciting about receiving mail. It has the power to make people feel good and so it shouldn’t be a dying breed. It should be celebrated and encouraged.
“SMP’s passion for mail and encouraging more to use it was a massive drive to joining the board and I hope I can get a positive message out there to my peers on both sides of the border to highlight the importance of reinvesting in this medium.”
Munro joins the new-look SMP board alongside Go Inspire Group sales director Ben Snutch and Williams Lea Tag European senior category manager Michael Gray, as the trio drive forward the organisation’s mission to promote better mail for all.
SMP chair Judith Donovan CBE said: “Having members from all over the country is an exciting prospect for the SMP, but we have admittedly been lacking voices from north of the border.
“I’m thrilled that we now have Isla on board to represent Scotland and I hope her appointment will serve to inspire more from the area to join our organisation.
“All three new additions have a fantastic level of experience covering a wide range of aspects across the industry. Their input will be valuable in helping to shape the SMP’s future and we look forward to having their voices on the board to keep protecting the futures of our mailing houses.”
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