The marketing industry might pride itself on being a vibrant, exciting place to work but over two-thirds of marketers admit that their roles are boring, with over three-quarters of them actively looking for a new job.
According to a study by job board CV-Library, over one third (38.1%) of workers in the sector admitted to feeling bored on a weekly basis, with a further 19% claiming that they feel this way about their work every day.
Furthermore, only 9.5% of workers stated that they never felt bored in their work life. When asked why they felt this way, 38.5% respondents in said they disliked their job, while 7.7% admitted their was little for them to do.
CV-Library founder and managing director said: “It is very disappointing to see boredom getting the best of marketing workers. With so much of our adult lives spent in work, ensuring that you get passion and enjoyment from your career is of paramount importance.
“Prolonged boredom in a job can lead, very quickly, to burnout, low productivity and inevitably a high turnover of staff for businesses, so it’s extremely important that each and every employee in a company feels engaged in their day-to-day work.”
When asked how they maintain productivity at work during these periods of boredom, 23.8% of workers in the marketing industry citied that they would prioritise their workload in a bid to re-engage with the work at hand. Following this, 23.8% would aim to do one task at a time, with a further 19% opting to take regular breaks in an attempt to ward off the onset of boredom.
Biggins continued: “While it is good that workers in the sector have coping mechanisms in place to ensure that their productivity levels don’t decline, there is clearly a worrying trend of boredom in the workplace.
“It is up to employers to identify disengaged workers and find ways of reinjecting purpose and interest into their job role, or risk a high turnover of staff as a result. In some cases, it may be that workers are simply not in the correct job, and they should take these feelings of boredom as a sign that they need to start searching for a new job that they are passionate about.”
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