Victoria’s Secret axes strap on ad

victoria's secret axes strap on adLingerie brand Victoria’s Secret has stripped back its “Perfect Body” campaign – featuring three skinny models in their undies – following thousands of complaints that it was “damaging” to women.
The US company, which also operates shops in the UK and online, launched the campaign last week but no sooner did it hit the streets than three students from Leeds University started an online petition on Change.org.
Within hours it had hit 8,000 signatures, and now now reached 26,000, forcing Victoria’s Secret bosses to think again.
The company has now changed the strapline to “A Body for Everybody”, much to the relief of one of the students behind the action, Frances Black.
She said: “We are absolutely overjoyed by the news that Victoria’s Secret has changed the wording on their website from ‘The Perfect ‘Body” to ‘A Body For Everybody’. We feel that this change reflects a more inclusive and healthy message.”
The move comes as the brand gears up for the annual Victoria’s Secret Fashion Show which promotes and markets its goods in high-profile settings. The show features some of the world’s leading fashion models such as current Victoria’s Secret Angels Adriana Lima, Alessandra Ambrosio, Doutzen Kroes, Behati Prinsloo, Candice Swanepoel, Lily Aldridge, Lindsay Ellingson and Karlie Kloss.

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