The Electoral Commission is going into overdrive to ensure huge swathes of the public are registered to vote in the General Election through a number of strategic partnerships targeting home-movers and lonely hearts, set up by agency 23red.
With up to 60% of recent home movers not registered to vote, compared with 90% of those who have lived in the same home for 16 years or more, according to the Commission’s own research, 23red has forged partnerships with various organisations within the property sector to get people to register to vote by the deadline of April 20.
Property partners include MoneySavingExpert.com and Confused.com, as well as estate agents, housing associations, price comparison websites, and mortgage brokers. 23red has also developed a toolkit to help property industry partners to encourage their customers to register.
Meanwhile, with a quarter of UK singles potentially not registered to vote, the Commission has teamed up with online dating platform MySingleFriend.com, including an online campaign to encourage singles to get registered.
Electoral Commission head of media Warren Seddon said: “These bespoke campaigns allow us to talk to key audiences who may not realise that they are less likely to be registered to vote and form an important part of our wider national public awareness activity in the run up to the General Election.”
23red head of strategy Jo Arden added: “Ensuring the public knows when and how to vote in the election is essential. This exciting partnership work with key brand categories allows us to leverage consumers’ trust and engagement with these organisations, and drive action at key points of influence.”
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