AMEE, the company which offers environmental performance benchmarking for businesses, has unveiled its rebrand – devised by WDMP – as part of plans to build awareness and engagement amongst its key target audience.
An environmental score will soon to become a reporting requirement for government and large company tenders, much like a credit score.
The new brand look and feel, as well as tone of voice, works consistently across both on and offline communications and is designed to boost take-up of the firm’s green offering.
AMEE has created a recognised business environmental impact score for every business in the UK by combining Dun & Bradstreet published financial data with modelled environmental impact data.
The new logo is designed to bring together imagery inspired by both nature and process. As businesses undertake different stages of the process to gain and improve their score, the logo reflects this, showing how a company moves from a potential hotspot through to environmental neutrality.
It is supported by a new strapline, ‘The environmental standard for business’.
WDMP is implementing the updated branding across a new website, email templates, internal and client-facing documentation and a range of relaunch marketing materials.
The new website will take into account the B2B customer journey and functionality of AMEE’s product offering. In addition, a wider communications drive is planned that is likely to include direct marketing, targeted press and PR activity.
AMEE chief executive Tim Murphy said: ” ‘The environmental standard for business’ is as bold and relevant as our product and puts AMEE at the centre of this emerging market, whilst our fresh new style is relevant, engaging and original.”
WDMP chief executive Gavin Wheeler (pictured) added: “AMEE’s offering is a complex one, so our challenge was to boil its proposition down to the clearest expression possible.”
