Weight Watchers UK is hunting for an agency to handle part of its digital account – including media buying and analytics – after the incumbent agency Razorfish declined to repitch.
Razorfish has worked with Weight Watchers for seven years and has helped to develop a digital platform for followers of the weight-loss programme, although Kitcatt Nohr Digitas was appointed in November last year to devise a new online CRM strategy.
It is understood that Oystercatchers is handling the review, which does not affect Kitcatt Nohr or other incumbents Saatchi & Saatchi and OMD UK.
Megan Harris, the media business director at Razorfish, said: “Although we wish Weight Watchers well for the future, we have declined to repitch for the business.”
Kitcatt Nohr picked up the digital and direct marketing account after a pitch against Geronimo and Havas EHS, which was also handled by Oystercatchers.
The agency was briefed to target new audiences as well as exploit the company’s existing customer base of serial dieters. Weight Watchers has more than 2 million members, although the vast majority of these do not use its online service, instead opting to go to weekly weight-loss meetings.
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