The business, set up 21 years ago, is already in advanced talks with a number of acquisition targets, and has drawn up a hitlist of complementary list brokers, list managers and data services businesses.
It plans to launch an umbrella network to small practitioners looking to harness the company’s back office systems, data buying power and compliance capabilities.
Whitaker started his career in 1985 at Laurentian Life, before joining Principle Investment Management. After a spell at Synergy 2000, he joined ICD Marketing Services and then William Reed Knowledge Store.
But it is his experience at both Brann and DLG – where he built up the businesses and completed successful buyouts – that is the driving force behind his appointment as non-executive director.
While at DLG, Whitaker built an acquisition war-chest on the back of a refinancing deal which valued the company at £72.5m.
Chairman Lloyd James said: “Jeremy has been a trustworthy confidante for many years and I am delighted that he has now been able to join our board. His experience and expertise have already started to positively impact the shape of our future growth plans and I am truly excited about his appointment.”
Whitaker added: “Lloyd and his team have a really exciting business model, able to offer scaled data procurement outsourcing in a growing market where large organisations are increasingly looking for quality professional advice and services in securing sustainable third party data sources and services. The dynamic growth strategy is truly revolutionary and undoubtedly heralds an exciting development in this space.”
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