According to its latest financial, the boost for the Web operation was driven by the robust performance of the gambling firm’s sportsbook. Online net revenue for the 26 weeks to June 28 reached £152.7m, a 23% increase on the same period a year ago.
William Hill moved its entire online operations to Gibraltar in 2009 in a move designed to save millions of pounds in tax. The shift was part of an online integration programme that was being carried out at the time, aimed at increasing Web efficiency.
Chief executive Ralph Topping said: “I am pleased with both our online performance, which has been driven by outstanding sportsbook growth and innovations in our in-play and mobile offerings.
“Our multi-channel business targets the widest possible audience, and our positioning on pricing and trading, together with our extensive product range and effective use of new technologies, including mobile, combine to present customers with a highly attractive experience.”
Overall, net revenue at William Hill increased by 7% from the same period a year ago to £567.8 m. Pre-tax profit rose 23% to £126.9m.
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