World Cup sites score own-goal

world-cup-sites-score-own-goalIt would appear that England and Spain are not the only ones having a bad World Cup; the homepages of most sponsors and football associations are plodding along like a pub football team.
According to an analysis by mobile, internet and cloud performance specialists Keynote, most homepages struggled to load content and a select few football association sites experienced what it desrbied as “issues”.
On average, the football association homepages took more than 10 seconds to load and the sponsor homepages took more than five seconds. Only two sites of the 44 monitored loaded in less than the recommended two seconds; FIFA World Cup sponsor Castrol was by far the quickest, at 1.6 seconds, followed by Brazilian World Cup sponsor Itau, at 1.78 seconds. Italy’s football association homepage took 16.9 seconds – visitors are unlikely to wait this long for a site to load content, said Keynote.
In terms of average availability, football sponsor site MasterCard was the only site to achieve 100% availability. In comparison, the USA’s football association homepage achieved a load success rate of only 83.43%, which means that nearly 20% of the time, online users visiting the site struggled to gain access. Similarly, Italy’s football association homepage achieved a load success rate of only 89.55%.
Keynote web performance specialist Thomas Gronbach said: “We are now well into the World Cup competition and, although it’s great to see that most sites are loading successfully, their priority should now be reducing the time it takes to load content on their homepage.
“These sites are clearly feeling the pressure, so much so that a number of football fans will be unable to access their supporting teams’ webpage. For the football sponsor sites, the World Cup is such a high-profile event that there is a huge opportunity to boost brand awareness and revenue. But with a number of weeks still left in the competition, it’s not too late to make improvements.”

2 Comments on "World Cup sites score own-goal"

  1. World Cup sites ‘slower than pub football team’ http://t.co/8ntGbi3VdY #digitalmarketing #worldcup #directmarketing

  2. #Worldcup2014 – load success rate of #USA ’s football association homepage: 83.43% – nearly 17% visitors struggled http://t.co/USOAotZhK3

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