WPN Chameleon has strengthened its senior team with the appointment of former Oxfam senior executive Nick Pride as fundraising strategy director.
Pride spent 18 months at Oxfam as interim deputy director of fundraising, with a remit to sustain and develop the charity’s multiple revenue streams that total tens of millions of pounds annually. He also helped to develop an engagement model for fundraising, design a new CRM system and implement a new operating model for the organisation.
Prior to joining Oxfam, Pride was managing director of Cheltenham-based fundraising specialist agency DMS for six years. He has also worked with WPNC chairman John Watson before at Rapp and its predecessor WWAV.
Pride brings a wealth of fundraising experience and third-sector strategy to the newly created role. He said: “At Oxfam, we pioneered new ways of working that allowed us to respond quickly and effectively to supporter needs. However, I felt a long way from the people we were helping, and also from the creative process and output that raises money.
“I missed that connection between strategy and delivery, the excitement of being part of the development of great work that I’d always enjoyed in agencies.
“I love the mix of science, art, data and results that is at the heart of direct and digital marketing. There are just a few UK agencies that combine those disciplines well. WPNC has committed, passionate experts who are still learning, still trying to build the future of fundraising. I wanted to be part of that.”
Watson added: “Many of us at WPNC have known and admired Nick for a long time. His experience and expertise will enhance our reputation as one of the leading agencies helping organisations across the third sector build response and revenue from existing and potential donors.”
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