Children with Cancer UK has appointed WPN Chameleon for a major marketing campaign, breaking this summer, after first working with the agency back in 2014 on its first ever DRTV activity.
WPNC won the business in a four-way pitch, and has devised a multi-channel strategy designed to engage, recruit and retain regular donors based around the charity’s new proposition and positioning to be unveiled in the coming weeks.
Part of a wider brand initiative, the new campaign will run across TV, OOH and digital, and will involve a major event launch.
Founded in 1988, the UK charity is dedicated to raising money for research and providing care for children with cancer and their families, with the aim of understanding what causes children to get cancer and to develop improved treatments. The charity also funds research centres and respite accommodation for families affected.
Children with Cancer UK head of communications Mark Hooley said: “I’m particularly excited to be working with the WPNC team again, having proved their creative skills by absolutely capturing the essence of our new brand thinking with some powerful ideas. While financial objectives drive us, we are striving to improve awareness and create a bigger presence in people’s lives”.
WPNC managing director John Eversley added: “We’re delighted to rekindle our relationship with Children with Cancer UK, an incredibly important cause. Our first campaign launching the charity into the mainstream in 2014 pushed Children with Cancer UK into the top 100 listing. I’m really delighted to be part of this new journey and excited to see where our new campaign will take us.”
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