WaterAid taps DRTV as fight for clean water continues
WaterAid has launched a major multi-channel campaign, aiming to drive regular giving, raise awareness of its work, and create meaningful…
DRTV
WPNC boosts offer across traditional and online TV
WPNC has ramped up the agency’s TV creative and delivery capabilities with the appointment of a new team to enhance…
Golden Charter unveils debut nationwide ad campaign
Funeral plan provider Golden Charter is launching its first nationwide fully integrated consumer marketing campaign designed to show how its…
Salvation Army launches legacy push with a difference
The Salvation Army has unveiled a new legacy fundraising strategy with an integrated campaign aimed at boosting gifts in Wills…
Ad watchdog gets steamed up about the JML DriBuddi
Homewares retailer JML has found itself on the wrong side of the ad watchdog for the second time in a…
The Specialist Works lands Neilson insurance TV brief
Neilson Financial Services, the direct-to-consumer life insurance company, has appointed The Specialist Works to handle all of the company’s DRTV…
Salvation Army promotes ‘hope’ in WPNC festive appeal
The Salvation Army has launched the charity’s annual Christmas Appeal on TV with a new strategy devised by agency WPNC…
Médecins Sans Frontieres brings in Krow for donor blitz
Médecins Sans Frontieres has appointed Mission Group agency Krow to oversee the strategy, creative and activation of its regular giving…
French disability charity plots DRTV debut with WPNC
WPNC’s international division – launched last year to offer UK marketing expertise to European charities – has devised the first…
WPNC launches ‘emergency ad’ scheme for charities
The beleaguered charity sector is being offered a lifeline to raise vital funds during the coronavirus pandemic by agency WPNC,…