WPNC rekindles relationship with Children with Cancer
Children with Cancer UK has appointed WPN Chameleon for a major marketing campaign, breaking this summer, after first working with…
DRTV
Open University runs first ‘addressable TV’ ad campaign
The Open University has launched a nationwide “addressable TV” (ADTV) and multi-channel campaign – which taps into prospects’ postcode data…
WPNC kicks off campaign for Oxfam ‘Lifesaver Cube’
Oxfam has launched an integrated direct marketing campaign to generate support for its emergency response work, as part of its…
Big Dog sucks up Vax work as brand plots expansion
Floor cleaning brand Vax has hired Big Dog as its lead creative agency, following a competitive two-way pitch, as part…
Médecins Sans Frontières exposes Jordanian plight
Médecins Sans Frontières is launching a DRTV campaign, devised by WPN Chameleon, which features one of the charity’s own medical…
Charities offered help with DRTV fundraising ads
With charities facing a triple-whammy of intense media scrutiny, marketing consent regulation and collapsing response rates, some are predicting that…
WPN runs debut TV ad for cruise specialist Riviera
Riviera Travel, one of the UK’s leading overseas escorted tours and river cruise operators, is set to make its TV…
ASA bans Moneysupermarket ad
An ad for Moneysupermarket.com which claimed it compared more insurance products than anyone else has been banned by the Advertising…
OFT probes ‘cash for gold’ firms
The Office of Fair Trading is investigating a number of ‘cash for gold’ businesses after a barrage of complaints from…