Charities aiming to expand their online donations have been given a major boost following a new strategic partnership between two leading platforms, following recent figures that show digital giving has witnessed huge growth during the Covid-19 pandemic.
Organisations using goDonate, the next-generation digital donation platform, will now be able to offer GoCardless as a payment method to collect donations from their supporters via direct debit.
goDonate, which was launched by agency WPNC in 2019, is designed to provide charity supporters with the optimum online user experience, making it as simple and convenient as possible to donate through a charity website. The platform manages millions of pounds in donations each year.
An easy-to-use API integration supports both regular and one-off donations, bringing increased visibility and predictability to the payments process.
WPNC managing director digital Vicky Reeves said: “Setting up and managing direct debit payments can often require too much manual intervention, and we wanted to offer a robust solution for both one-off and regular donations that would meet the expectations of our charity partners.
“The payment process with GoCardless is really simple and convenient for those who want to donate. And, it removes the high level of administration for our charity partners, providing live status updates on payments and notifications of payment failures, allowing them to save time and reallocate resources to focus their efforts on fundraising.”
The move coincides with a rise in charity giving during lockdown, according to an analysis of goDonate data published in August. One-off online gifts grew by 561% in the three months to June 30 2020, compared to the same period in 2019.
There was also a 112% rise in regular donation income (for gifts under £49) during lockdown in comparison to the same three-month period last year. The volume of online regular donations has risen by 72%.
Companies that prioritise pull-based payment methods can avoid the high transaction costs and hidden fees associated with legacy payment methods, as well as the costs associated with chasing late and failed payments, which ultimately leads to involuntary churn and lost revenue.
In companies using GoCardless, staff spend nearly 60% less time on average managing payments, according to IDC’s “The business value of taking recurring payments with GoCardless” report.
GoCardless vice-president of small business Pranav Sood said: “We enable donors to set their direct debits online and make it easy to change the amount of their recurring donations with a single click.
“Our API means that charities can now collect payments quickly and seamlessly straight from donors’ bank accounts, resulting in a more predictable income and cash flow pipeline.”
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