Wunderman is embarking on a major recruitment drive after picking up the consolidated global CRM account for Shell, with plans to hire up to 40 new members of staff.
The agency is to take over the account from Dunnhumby, and is in talks about moving staff over to the WPP-owned agency under Tupe laws. The pitch, which was handled in-house, is understood to have included Havas EHS at an earlier stage.
It is claimed that Shell spends more than £30m a year on CRM and previously used a number of agencies across different markets.
The company also works with Proximity London, which handles below-the-line retail implementation in 17 markets across Europe and Iris, which handles some global below-the-line retail creative. It is not thought either agency pitched for the CRM business.
The win coincides with a triple appointment for Wunderman’s strategy team. Isobar’s Joseph Morgan has been hired as a strategist on the Microsoft account. Meanwhile, Pierre Camboly and Kevin Mercer both join from 1000heads.
Wunderman UK chief strategic officer Richard Dunn said: “These hires continue Wunderman’s push to have a strategy department with market-leading breadth and depth.”
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