YMCA England, claimed to be the oldest and largest youth charity in the world, has handed its donor recruitment business to start-up agency 11 London following a four-way pitch.
The agency, which positions itself as a health and humanity consultancy, was set up in February last year by former Grey Healthcare strategy chief Matthew Hunt and pharmaceutical comms specialist Stephen Buckley.
At launch it already had four pharmaceutical companies and two healthcare charities among its clients, working on a variety of strategic and creative content projects.
The appointment comes as YMCA has just celebrated 172 years of giving young people a voice with a series of events all over England and Wales.
Young people, YMCA staff, volunteers and supporters came together under the #GiveaVoiceYMCA campaign designed to highlight the work YMCA does in supporting young people to have their say locally and in democracy across the UK.
It was part of a worldwide campaign coordinated by the World Alliance of YMCAs to mark the 172nd anniversary of YMCA, in June this year.
The charity was set up by Sir George Williams in England in 1844. Across England and Wales, it runs as a federation with 120 local YMCAs working independently to support young people.
Healthcare experts launch start-up