OgilvyOne Worldwide’s head of planning Mel Stanley has switched client side once more after six years with the WPP agency to take on the role of head of marketing at EDF Energy.
Having started her career at WWAV Rapp Collins (now Rapp) in 1993, Stanley has also worked at Proximity, Mike Colling & Company and MRM. She also had a seven-month spell as head of consumer planning at BT during 2006.
She then spent three and a half years at Stephens Francis Whitson (now VCCP Me) as head of account planning, sitting on the senior management team.
Stanley joined the OgilvyOne in April 2010 as a planning partner and strategic lead on the British Gas account; in 2013 she was promoted to managing partner of customer engagement planning of OgilvyOne Worldwide and became head of planning in June last year.
Wunderman has handled the direct marketing account for EDF Energy since October 2012, bringing the curtain down on the brand’s relationship with AIS London which was first appointed to the business – then called Seeboard – over a decade before.
Wunderman chiefs will no doubt be doubling their efforts to show what a great job they are doing; it is almost an unwritten rule that new marketing directors call a review of their marketing agencies within weeks of being appointed.
In one recommendation on LinkedIn, former client Joanne Phillips, who is head of digital, EMEA, at BlackRock, said: “Mel is a natural leader, innovator, change agent and motivator. [She] possesses tremendous people leadership, blistering smarts, a deep understanding of technology, and a unique sense of humour that inspires the whole team to work hard while having fun in the process. You’d be hard pressed to find a better team leader, partner and mentor than Mel.”
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