OgilvyOne has strengthened its senior team with the appointment of four new managing partners, including former VCCP Me chief and director of customer engagement Mel Stanley.
Stanley (pictured, far left) joined the agency in April 2010 as a planning partner and strategic lead on the British Gas account; she now becomes managing partner of customer engagement planning.
Having started her agency career at WWAV Rapp Collins (now Rapp) in 1993, Stanley has also worked at Proximity, Mike Colling & Company and MRM. She also had a spell as head of consumer planning at BT.
Meanwhile, Aaron Goldring (second from right), the worldwide creative director on the British Airways digital business, becomes managing partner, creative director.
BA launched a review of its global digital marketing account in January, just 10 months after it handed the vast majority of the agency’s business to the BBH start-up headed by Simon Hall and Warren Moore.
Also promoted are Anya King (far right), who moves up to managing partner, BT; and Tracey Barber (second from left), who becomes the managing partner, marketing and new business.
The four will report to Sam Williams-Thomas, the chief executive of OgilvyOne UK, who said of the promotions: “As we continue to grow our business and remain the world’s leading customer engagement agency, we look to our latest generation of leaders to demonstrate the passion to drive the business forward.”
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