OgilvyOne tops DMAs for fourth year

OgilvyOne London has secured an unprecedented fourth year leading the DMA Awards finalists, although it is the agency’s campaign for Bombay-style café Dishoom – and not the Cannes conquering British Airways’ Magic of Flying – which is dominating the shortlist.
The agency leads the field with 23 nominations for nine campaigns, including seven for The Dishoom Story Plates – which hailed the opening of a second 200 seat branch in East London – and six for Crimestoppers’ Putpockets.
Claims that OgilvyOne would be cocking a snook at its BA client by repeating the success during Cannes – where it bagged nine awards including a grand prix and five golds – at the DMAs proved unfounded, however.
But the agency, which lost a large chunk of BA business earlier this, has still got five on the DMA shortlist for the airline; three for Magic of Flying and two for Unwrap the Plane.
In joint second place with 14 nominations each are MRM Meteorite for brands including Intel and Battersea Cats & Dogs Home, Wunderman for The Sun and Microsoft and Proximity for John Lewis and Lloyds Bank.
Other highly-nominated agencies include Lida, Leo Burnett Change and TMW with nine nominations apiece.
Commenting on the entries, DMA Awards committee chair Mark Runacus said: “The DMA Awards are always a bellwether for the one-to-one marketing industry. This has been a record year in terms of the number of entries and the number of agencies and brands shortlisted. This reflects a huge upswing in confidence within our community over the past 12 months.
“The overwhelming feedback from our judges has been that this year’s entries have shown superb strength in creative thinking, showing greater depth within our industry. Based on the shortlist, we can be sure that this year’s Awards will be the most fiercely contested yet.”
The winners of the 2014 DMAs, supported by headline sponsors Whistl and Emarsys, will be announced at the Awards ball to be held at Old Billingsgate in the City of London on December 2.
For a full list of the finalists, visit the DMA Awards website here >