Echo wins boost Ogilvy awards haul

Echo wins boost Ogilvy awards haulOgilvyOne London’s awards machine has rolled into action once more, with the agency picking up two gongs at this week’s International Echo Awards run by the US DMA.
Although not quite on the scale of its Cannes success – where it picked up a grand prix and eight Lions – the silver and bronze at the Echos continue its winning streak; last year the agency scooped three awards, including a gold for Beyond Dark.
OgilvyOne has also secured an unprecedented fourth year leading the UK DMA Awards finalists, with 23 nominations for nine campaigns.
At this week’s Echos, it picked up a silver for its campaign for Bombay-style café Dishoom, and a bronze for Change4Life,”smart swaps”.
The Dishoom campaign – which also figures strongly in the UK DMA shortlist – was devised to open a second 200 seat branch of the Bombay-style restaurant in East London.
To attract passing customers looking for authentic Indian cooking, OgilvyOne wanted to fill Dishoom with Indian diners. Before the restaurant launch the agency went to India to gather stories about the original Bombay cafés.
The best anecdotes were retold on the restaurant’s plates, each with its own unique typographic design. The Story Plates sit on Dishoom’s tables before food is served. Customers pass the plates around, read the stories and learn a little about the legacy of the original Bombay cafés.
Meanwhile the “smart swaps” campaign for Change4Life was designed to get consumers to sign up for the Department of Health programme and suggest smart swaps in diets to help families eat more healthily.
Awards won so far in 2014 include two D&AD Yellow Pencils for BA’s Magic of Flying, four Creative Circle awards, two gongs at the Clear Channel Outdoor Planning Awards, five at the One Show Awards, as well as successes in the IPA Best of Health Awards, Marketing Week Engage Awards, Travel Marketing Awards and in the Creative Review Annual.

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