OgilvyOne’s “magic of flying” British Airways campaign continued its impressive run at Cannes, landing one of two golds as UK agencies scooped eight more awards in the Cyber Lions category.
The BA work, which has already netted the Cannes Direct Lions grand prix and been described as an “iconic piece”, walked off with a silver, too.
Unit 9 also put in an impressive performance, winning a gold for its Save the Children “most shocking second a day video” campaign to raise funds for the charity’s work in Syria.
The ad spot (pictured) opened with a young British girl celebrating her birthday and then playing with friends and family, but the film then shows what her life would be like in Syria. It shows air strikes at her school and ends with her celebrating her birthday in a bombed out basement with a single candle. The strapline reads: “Just because of it isn’t happening here, doesn’t mean it isn’t happening.” It has had over 31 million YouTube views.
R/GA’s work for Beats proved popular once more, netting the agency three more three silvers, while R/GA picked up another bronze for its Google Outside campaign. BBH rounded up the UK winners, with a bronze for its activity for Christie’s auction house.
The grand prix was shared by three campaigns: Iconoclast Paris for Pharrell Williams’ Happy, Forsman & Bodenfors Gothenburg for Volvo Trucks, and the Creative Artists Agency LA for Chipotle Mexican Grill.
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