OgilvyOne’s “magic of flying” British Airways campaign continued its impressive run at Cannes, landing one of two golds as UK agencies scooped eight more awards in the Cyber Lions category.
The BA work, which has already netted the Cannes Direct Lions grand prix and been described as an “iconic piece”, walked off with a silver, too.
Unit 9 also put in an impressive performance, winning a gold for its Save the Children “most shocking second a day video” campaign to raise funds for the charity’s work in Syria.
The ad spot (pictured) opened with a young British girl celebrating her birthday and then playing with friends and family, but the film then shows what her life would be like in Syria. It shows air strikes at her school and ends with her celebrating her birthday in a bombed out basement with a single candle. The strapline reads: “Just because of it isn’t happening here, doesn’t mean it isn’t happening.” It has had over 31 million YouTube views.
R/GA’s work for Beats proved popular once more, netting the agency three more three silvers, while R/GA picked up another bronze for its Google Outside campaign. BBH rounded up the UK winners, with a bronze for its activity for Christie’s auction house.
The grand prix was shared by three campaigns: Iconoclast Paris for Pharrell Williams’ Happy, Forsman & Bodenfors Gothenburg for Volvo Trucks, and the Creative Artists Agency LA for Chipotle Mexican Grill.
Related stories
UK scoops three at Cannes mobile
31 on digital shortlists at Cannes
Double Cannes grand prix joy for UK
UK gets 22 on Cannes promo list
UK nets 15 Cannes Direct finalists
AMV lands Govt road safety task
Microsoft pulls plug on Wunderman
Hall and Moore land BA bonanza
Promo golds spare Cannes blushes
UK nets 12 on Cannes promo list
Brits grab 11 finalists at Cannes
Silver lining for UK at Cannes Direct
UK shops stumble at Cannes Direct
Cannes Direct blow for UK shops
Why agencies will never can the Cannes
UK gets double gold in Cyber Lions http://t.co/eTEPiZBlQE #digitalmarketing #directmarketing #advertising