UK agencies have picked up 22 nominations for the Cannes Cyber Lions and nine in the mobile awards, as the Brits continue to shine at this week’s event.
R/GA London has secured five places on the Cyber shortlist, including four for its “Beats Music” campaign to promote the firm’s streaming service (pictured) and one for the “Google outside” digital poster ads with Google UK.
Abbott Mead Vickers BBDO is next on four, with two each for Pepsi Max and Blackberry, while OgilvyOne London’s “magic of flying” campaign for British Airways – which has already landed the Direct Lion grand prix – picked up two nominations.
Others on the Cyber Lions shortlist include Adam & Eve DDB, Crispin Porter & Bogusky, M&C Saatchi, Grey London, Bartle Bogle Hegarty London with Jam London, Stink Digital, Google Creative Lab London and Unit 9 London.
Meanwhile in the mobile category – first introduced in 2012 – R/GA has picked up another four nominations, with Elvis, Wieden + Kennedy London, The Project Factory, JWT and McCann London all in with a shot of glory with a single finalist.
The UK has a decent record in the Cyber Lions category, picking up nine Cyber Lions last year – including two golds, two silvers and five bronzes – for the second year running. However, it has so far only picked up a handful of awards in the Mobile Lions, although SapientNitro’s “get cash” for Royal Bank of Scotland scooped gold last year.
The results for the Mobile Lions will be revealed tomorrow (Wednesday), with the Cyber results the day after (Thursday).
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