Simon Hall and Warren Moore have put the old band back together to head the management team for British Airways’ direct marketing account, being run through a joint venture with BBH.
The agency has embarked on a major recruitment drive since picking up the task in March, hiring 50 staff over the summer. Five of the seven-strong senior team have worked with Hall and Moore at either CHI or Proximity London – or both.
But it is understood not a single person has joined from former incumbent OgilvyOne, which continues to hold BA’s creative technology business. Ogilvy chief Annette King has publicly stated the agency will win back the account before long.
Ewan Carpenter (pictured top right), who is managing partner for strategy, first met Moore while at Traffic; they both joined Proximity London – where Hall was chief executive – when the agencies merged in 1999. Carpenter moved across with Hall and Moore when they joined CHI in 2004 to set up the agency’s DM division.
He joins BBH from Leica Microsystems in Germany where he was global marketing director; prior to that he was global digital marketing director at GlaxoSmithKline.
Chris Woodward (pictured, middle with beard) also joins as managing partner, this time direct from CHI & Partners, where he ran the Royal Bank of Scotland business – the so-called “RBS Box”. He started his career at Wunderman and went on to work at WWAV Rapp Collins (now Rapp), Kitcatt Nohr, and Partners Andrews Aldridge.
Meanwhile, former CHI & Partners creative directors Tom Skinner (far left) and Phil Holbrook (bottom right) have also been poached from rival agencies to join the BA team.
Skinner joins from The Red Brick Road, where he worked for Moore’s former team, Richard ‘Dickie’ Megson and Matt Davis, since July last year. He began his career 15 years ago at Lowe and moved to CHI in 2003. Skinner stayed for nine years, ultimately becoming creative director.
Holbrook started his career at Clarke Hooper before working for Moore at Proximity in the early 2000s. He was reunited with his former boss at CHI & Partners in 2004, spending more than eight years at the agency. He has been at AMV since July 2012.
Also joining the Seven Seconds senior team are design consultant David Farley, previously head of design at CHI & Partners; technical consultant Markus Karlsson, an e-commerce veteran who has launched over 200 businesses; and head of UX Reuben Angrik, who most recently led the e-business and UX deliverables for Nest Corporation.
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