So, this year we have reviewed the good, the bad and the ugly of the advertising world – from breads and lager to finance and charity – but two campaigns stand out from the crowd.
First up is the film from TimeTo, devised by Lucky Generals, designed to highlight the plight of the harassed masses at the Cannes Lions International Festival of Creativity.
The spot showed a young woman getting in a taxi in Cannes to head back to her hotel room, when a creepy boss interrupts and ends up getting in the car with her and insisting they go back to his room first.
Lucky Generals founding partner Helen Calcraft said: “Cannes is a unique industry moment where we see the best of creativity the industry has to offer, alongside some of the most appalling behaviour.”
As the Adometer cranked up to 10, we wrote: “[Bosses] wouldn’t want their own wives, daughters or nieces to be treated like that, so what makes them think it’s OK to treat someone else’s wife, daughter or niece like their own personal plaything?”
Next up is the West London Mission (WLM), a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives. The organisation launched its first ever campaign last month, designed to build support by making homelessness more “relatable”.
In a series of outdoor ads and social media executions, devised by AMV BBD, the distinctive quirks, likes and dislikes of different individuals have been brought to life, under the strapline: “…Sleeping rough. Homeless is what they are, not who they are.”
One reads: “She is a daughter and a big sister. World’s only sprout lover. Won’t be seen with her hair down. Dead scared of pigeons. Sleeping on the street.” Another states: “He is a dad of two. A Brentford fan. Can finish any crossword. Excellent at conkers. Sleeping in the park.”
With Adometer once again hitting 10, we noted: “Quite simple really, get your card out and donate now.”
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