Industry grandee Colin Lloyd – the one-time president of the DMA – is standing down as chair of the Telephone Preference Service after nearly 20 years on the board of the company, which is a subsidiary of the trade body.
Lloyd, who is due to leave on December 31, is to be succeeded by Michelle de Souza, chief data officer at Age UK, who has been on the TPS Ltd board since June 2014. She is also on the DMA Board.
Earlier this year, TPS Ltd retained the account to run the TPS and Corporate TPS – worth £5m over five years – following a tender run by the Information Commissioner’s Office.
Lloyd said: “Having successfully won the tender for TPS, I felt the time was right to focus on the governance of TPS Ltd. There is a general rule of thumb about the length of time one can be a non-executive director while retaining impartiality and independence. I believe now is the perfect opportunity for a refresh of the leadership of TPS Ltd, so I have decided to step down as chair.”
According to the DMA, the full board for 2020 will be De Souza, Reynolds Busby Lee managing director Elaine Lee, Moore Kingston Smith partner Amanda Merron and DMA director of external affairs Mike Lordan.
However, Companies House still shows Lloyd, DMA solicitor James Milligan and Response Genius founder Kevin Cordray as “active directors”. Former agency chief Martin Troughton, who is now marketing director of Safestyle, resigned in September this year after over a decade on the board.
DMA chief executive Chris Combemale said: “I’d like to personally thank Colin for his two decades of service to the TPS. His commitment to the principles of ethical and responsible marketing practices have helped to lead the board through some challenging times over his tenure. I’d also like to welcome Michelle as the new chair and look forward to her expertise and insights on how to continue to enhance the service in the future.”
Following a review of the TPS, sparked in part by a Decision Marketing campaign, inactive and invalid numbers are being purged from both the TPS and the Corporate TPS. In August, it was revealed that over 5 million numbers have been deleted since the ICO ordered TPS Ltd to begin the clean-up operation last year.
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