The Data Protection Network has extended the deadline for entries for the DPN Rosemary Smith Award for Responsible Marketing, which has been launched to recognise the huge contribution made by industry stalwart Rosemary Smith, who passed away in April.
The closing date for entries was originally set for tomorrow (December 13 2019) but has now been extended to January 17 2020.
Smith, co-founder of the DPN and Opt-4, was an inspirational mentor to many. She made a significant contribution to the marketing and data industries, both as influencer and thought-leader; “responsible marketing’ were the watch words in all her guidance and advice.
Backed by the DMA and the DM Trust, the award is free to enter and is designed to give a team or an individual credit for a creative and privacy aware project or initiative.
It will be judged on four key criteria, including privacy by design, customer needs, organisational support and impact measurement; the winners will receive £1,000 and a trophy. All entrants will also be eligible for access to a 15% discount on training at the IDM.
At the launch of the award in September, Jenny Moseley, co-founder of Opt-4 and the DPN, said: “I’m delighted that we are able to commemorate Rosemary’s significant achievements in the fields of marketing and data privacy with the launch of this award. It is most appropriate that we are looking to recognise responsible marketing initiatives – something that Rosemary was passionate about. I’d like to encourage every marketing or data privacy team to enter.”