The Data Protection Network is launching a new industry award to recognise the huge contribution made by Rosemary Smith, the former DMA chair, Opt-4 co-founder and data protection expert who passed away in April.
The DPN Rosemary Smith Award for Responsible Marketing is being backed by the DMA and the DM Trust. It is open to teams or individuals working in marketing, legal or privacy departments for a creative and privacy aware project or initiative.
Smith, one of the most influential figures in the data and marketing industry and a recognised authority on data protection, made a significant contribution to the sector and was a keen advocate of “responsible marketing”.
The award, which is now open and is free to enter, will be judged on four key criteria, including privacy by design, customer needs, organisational support and impact measurement.
The shortlist will be announced in January, with the winner being revealed at the DMA Data Protection Conference in February 2020. Winners will receive £1,000 and a trophy and will be eligible for a 15% discount on IDM training courses.
Jenny Moseley, co-founder of Opt-4 and the DPN, said: “I’m delighted that we are able to commemorate Rosemary’s significant achievements in the fields of marketing and data privacy with the launch of this award. It is most appropriate that we are looking to recognise responsible marketing initiatives – something that Rosemary was passionate about. I’d like to encourage every marketing or data privacy team to enter.”
DMA managing director Rachel Aldighieri added: “Rosemary was a hugely influential figure within our industry, admired by many for her altruistic nature and focus on responsible marketing. It is only fitting that the DMA pledge our full support to the Rosemary Smith Award and we are delighted to offer the entrants access to the IDM’s world-renowned learning and development programmes.”